New abstract

Very few Britons understand their government's policy and obligations towards asylum seekers or why asylum seekers are coming to their country to seek refuge in the first place. This is leading to more vocal expressions of anti-refugee sentiments (as distinct from anti-immigration views) from far-right groups, politicians, the media and members of the public. Actors for Refugees UK aims to tell the stories of refugees and asylum seekers, to humanise them in the eyes of the general population, who may never have met a refugee in person. How can AFRUK use a viral marketing campaign to further spread its message of compassion and reach a larger audience?